Honoring the artist within

embodiment of soul and self integrated into our art

A woman holding a young child on her back standing on a grassy area near a pond, with another child walking toward the pond in the background.

art is more than just a skill—it’s an extension of who we are. Creativity is not something we must chase; it already exists within us. Through intentional education and self-exploration, we can unlock our fullest potential, step into alignment, and create from a place of confidence, purpose, and peace.

Building a soulful business is more than just a transaction. It's about nurturing a deep connection with your purpose, values, and the community you serve. As you navigate through each stage of your entrepreneurial journey, it’s easy to get lost. Lost in who you are, and where you are going. It’s important to tap into our inner-compass and align with our soul's purpose to build an authentic and purpose-driven brand that resonates with your audience and leaves a lasting impact for generations to come.

This space is for photographers who crave more than technical mastery. It’s for those who want to build a business and a creative practice that feels deeply aligned with their values, energy, and way of being in the world. Here, we honor the slow and intentional path, where artistry meets self-discovery, and where success is measured not just by bookings but by fulfillment and impact.

messages to serve you on your journey:

take what you need, and then leave the rest.

  • if you create, you are an artist. if you write, you are a writer. no more downplaying your inner magic.

  • when we hold on too much to expectations and outcomes we get lost in the noise, or what we think we should do. surrender more to the process, and to the art itself.

  • we tend to get so hung up on small pieces to a much larger puzzle. think of the projects you’re working on as pieces to the larger work of art you are creating.

  • Your most powerful work comes from within, not from outside validation.

  • When you align with your purpose, your work naturally resonates with the right people.

resources to guide your journey

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A man and woman lying on grass with two dogs around them, one woman lying on her back smiling, the man leaning over her, and the dogs nearby.

the shop

[coming soon]

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the community

[coming soon]

Nichole Pricha

“you will never know it all, but you will know your truth.

and from this — you find inner peace.

you allow yourself to not quite have it all sorted out.

but you remain open to curiousity.

you stop picking yourself apart.

this is the emergence of self.”

Born from a desire to bridge the past and future, Nichole Pricha is a sanctuary for spiritual creatives, artists, and seekers. My journey began in the quiet moments of motherhood, where I found the wild beauty of life intertwined with the sacred. This space is dedicated to honoring your pace, nurturing your creativity, and guiding you back to the truth of who you are. Our core values—intention, ritual, and authenticity—infuse every offering, inviting you to explore the depths of your own story.

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With years of experience in photography, writing, and design, I have cultivated a unique approach that merges artistry with intention. Through soulful photography that captures the essence of your spirit, writing that inspires and grounds, and digital tools designed to elevate your craft, I am dedicated to helping you thrive in your artistry.

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A woman with a headband holding a child in a kitchen, sitting on the floor and smiling while embracing the child.